Dear colleagues!

Objectives:

• increased brand awareness
  increase in sales (% of existing sales, target group, regions)
• increase (maintenance) of market share
  increase in profits (preservation of profits)
• formation of a favourable image and reputation of the company
• launch of a new product
• launching a modification of an existing product
• conquest of new territorial markets

Market research:

• volume
• structure
• prices
• competitors
• external
• environment
• company’s market
• positionу

Study of the target audience:

• segmentation of the target audience
• consumer portrait
• consumer search for information about the purchase
• consumer knowledge (about the brand, manufacturer, product)
• the process of making a purchase decision
• importance of consumer properties of the product
• influence of trade marks
• attitude to the brand
• consumer’s price expectations
• etc.